Infiniti pulls out of Europe

13 March, 2019, 15:52 | Author: Gerard Cortez
  • Nissan to end Infiniti production in UK

Of a total of 442,000 cars rolling off the production lines at Sunderland last year, just 12,400 were Infinitis, down from 27,000 the year before.

Production of the firm's two UK-built models, the Q30 and QX30, will end at Nissan's Sunderland plant in July.

The manufacturer said the move was part of its plans to withdraw from the premium vehicle market in western Europe, where competition from Jaguar Land Rover, Audi, BMW and Mercedes-Benz was too complicated to keep up with.

However, that stance has now changed and the end of Infiniti production in the United Kingdom comes just a matter of weeks after Nissan confirmed that it would not be building the forthcoming X-Trail SUV there, as previously planned.

The Nissan-owned automaker said it's working to find other jobs for employees that might be affected, and once that's done, it'll focus on ending franchise agreements. Infiniti's sales in western Europe nearly halved previous year to 5,800 vehicles.

The Nissan division added that it aimed to transform Infiniti into a "top challenger brand" in the premium sector of the world vehicle marketplace.

Tesla launches speedy Supercharger 3.0 and pledges to halve charging times
That's charging miles per hour, which determines how quickly you can pull out of the charging station and back onto the highway. On Wednesday night, Tesla announced that it has developed a new, faster Supercharger for its electric vehicles.

Infiniti will continue selling cars in Russian Federation and eastern Europe, it said.

In addition to the tough competition, the Japanese premium brand, headquartered in Hong Kong since 2012, has struggled to effectively meet emissions and other regulatory requirements in the region, Hale said, referring to stringent Euro 6 emissions requirements and other regulatory challenges.

In a statement, Infiniti said its restructuring plan "will focus the brand on its largest growth markets, specifically North America and China, while withdrawing from western Europe". Instead, Nissan will promote the Infiniti brand in the U.S. and Chinese markets.

"Infiniti markets and sells independently as a premium brand", a company representative explained to The Drive.

The carmaker has made a decision to shift production of its Q30 model to Japan amid weak sales in western Europe. There are 55 Infiniti retail stores in western Europe.

Recommended:



Popular

Two More ISIS Brides Have Had Their British Citizenships Revoked
Diane Abbott, the United Kingdom shadow home secretary, said the baby's death was "a stain on the conscience of this government". She had left Bethnal Green in east London with two other schoolgirls to join the IS terror group in February 2015.

TMZ: Felicity Huffman, Lori Loughlin indicted in college admissions bribery case
The FBI recorded phone calls involving the celebrities and a cooperating witness, according to the criminal complaint. According to CNN , Macy is not charged or named in court documents .

Tesla gives first glimpse of Model Y ahead of formal launch
Tesla is still sticking with its plan for all orders for its vehicles to take place online - even in its brick-and-mortar outlets. The reduction in retail headcount would allow it to sell the cheapest version of the Model 3 while remaining financially stable.

Zoo: Woman attacked by jaguar apologizes to Phoenix facility
The woman apologized to the zoo after the incident was over, although she did not admit to climbing over the concrete barrier. If it weren't for my mom's quick-thinking with the water bottle that Jaguar would not have let go of the poor girl's arm.

Andhra Pradesh and Telangana To Go For Elections on 11th April
Expenditure on social media political campaigns will also be included in the election expenditure account, the CEC said. The J&K assembly was dissolved after the ruling coalition between the BJP and the PDP fell apart.

May Expected in Strasbourg in Late Bid for Brexit Breakthrough
But MPs rejected it in January by a massive 432 votes to 202, with many of May's Conservatives rebelling against her. There has been speculation that the beleaguered prime minister may be forced to resign.

Amendola joining Lions as new slot WR option
Per ESPN's Adam Schefter , Flowers plans to sign with the Lions at the start of National Football League free agency on Wednesday. Given the Lions long list of Patriots ties, bringing in Amendola was a no-brainer for GM Bob Quinn .

Michael Bennett Comments on Eagles Trading Him to Patriots
Naturally, people were quick to point to the Bennett trade and say that this spells the end of Trey Flowers The Patriot. Even without the raise, Bennett was expected to count $7.2 million towards the cap in 2019.

The Jonas Brothers Took A Spicy Lie Detector Test During 'Carpool Karaoke'
So the process was basically just [us saying], 'Why don't we give this a another shot? "So it took some time to get into it all and like I said, unpack it".

SpaceX capsule docks with space station
The Crew Dragon was designed with an emergency escape system that can carry people out to safety if something goes wrong. Boeing said it expects to test-fly its Starliner capsule next month, with astronauts on board possibly in August.