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Corn syrup in beer: It's for fermenting, not as a sweetener

05 February, 2019, 06:30 | Author: Kenneth Collins
  • Battle Lines Drawn Over Corn In Beer After Super Bowl Ads

Anheuser Busch set off the Twitterverse with its commercial promoting the fact that Bud Light contains no corn syrup while the ingredient is part of beers made by the MillerCoors.

Meanwhile, MillerCoors responded on twitter, tweeting, "at MillerCoors, we're proud of our high-quality, great-tasting beers".

So, what do you get when you combine the Mountain, Bud Light, a joust and Drogon?

Sunday night's Super Bowl game wasn't a huge hit for many Americans, and neither was the Bud Light commercial for some corn farmers.

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A lot of the reaction on social media has been that people were surprised that corn syrup would even be in beer. Further, because the sugars from the corn syrup are fermented out during the beer brewing process, no one is drinking straight sugar from a bottle of beer (unless otherwise added). "The yeasts are going to eat it up and leave alcohol and Carbon dioxide in its place".

To create the co-branded spot, Wieden & Kennedy collaborated with HBO's agency, Droga5. The spokesperson did not return a request for comment on how Bud Light's use of rice to differs from including corn. You know at first it's like if you're drinking beer, are you really anxious about that? At least, that's what they thought would happen.

"You could use doughnuts if you wanted", Schumacher said. "That's where they get the "light" from on a lot of it".

Ross said Anheuser-Busch officials reached out to the National Corn Growers Association before the end of Sunday's football game and hopes the two groups can have a positive conversation. Such labeling isn't required for alcoholic beverages, though many brands include calories and other nutritional information. Corn syrup and rice act as sweeteners for beer. "That's just how it goes".

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