Samsung unveils ‘next-generation' of Micro LED TV displays at CES 2019

09 January, 2019, 00:36 | Author: Rickey Flowers
  • Samsung Micro LED

Apple and Samsung have reached a landmark deal that will make iTunes movies and TV shows available via Samsung TVs from later this year. As for folks with older Samsung TVs, you might also be able to take advantage of the new integration of Apple services.

Through the upcoming iTunes Movies and TV Shows app, users are able to access their iTunes library as well as purchase or rent movies and TV episodes from iTunes Store directly from their Samsung Smart TVs.

Samsung dropped heavy news over the weekend when it announced that iTunes and AirPlay 2 was coming over to their Smart TV lineup. Samsung, LG, and Vizio have all announced that their 2019 Smart TVs will have AirPlay 2 support and while those TVs have yet to hit the market, you can get a head start by planning. As AirPlay 2 devices, the TVs will show up as screens to which content can be sent on iOS and macOS, just like an Apple TV or AirPlay speaker. Apple has been snatching up original content and is expected to launch its service later this year. However, what's most interesting here is the fact that Vizio's SmartCast TVs will add support for HomeKit.

The service will offer sales and rentals of films and TV shows but not music. Previously iTunes has only been available on Apple devices and Windows PCs.

Samsung Micro LED TV

Meanwhile, LG is also bringing AirPlay 2 to all its 2019 ThinQ AI TVs, including the company's 8K OLED and LCD, and 4K rollable OLED TVs. The app will appear in a carousel along with other services including Netflix, YouTube, and Amazon Prime Video.

Customers don't want to be forced into choosing one system for every tech device in their lives, but it seemed the overarching philosophy of companies was to do exactly that, as we furiously Googled ways to stream from one device to its competitor - until now.

For Apple's streaming services to flourish, the company has to look beyond Apple TV, which has struggled to compete in the living room with Amazon, Roku, Google (GOOGL) and TV manufacturers.

Apple has always been highly protective of its ecosystem, which is a double-edged sword for consumers - it helps ensure things work smoothly across Apple devices, but locks them into Apple's services and devices. It sounds like older TVs won't be getting the features through a software upgrade.

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