Netflix just revealed how many accounts watched 'Bird Box' and it's wild

03 January, 2019, 09:09 | Author: Kenneth Collins
  • New Netflix film 'Bird Box' smashes streaming record

Bird Box has received mixed to positive reviews from critics.

The Oscar victor plays a desperate mum trying to survive a horrific apocalyptic event in the film, which became an global hit over Christmas, and she took on the role of Malorie after her adopted son Louis asked her to make more movies for him. Netflix told them that the 45 million accounts in question watched at least 70% of Bird Box's running time (including the credits).

Shares of Netflix are up 33% YTD.

Streaming service Netflix says more than 45 million accounts on its service have watched its latest original movie, the psychological horror film Bird Box. It could be a great deal more than 45 million. They don't have to account for consumer logistics - figuring out what theater is playing the film you want to see, getting up and leaving home, especially in the snow, purchasing tickets. But did everyone who started it watch the film through to the very end?

Does this mean that 45 million Netflix subscribers have seen Bird Box? As CBS Entertainment president Kelly Kahl somewhat skeptically tweeted, the numbers were "independently verified by ... uh, Netflix".

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Tensions between Hollywood (both TV and film) and Netflix have only increased since the streaming giant became a major player following the "House of Cards" release.

Instead of a broad (but vague) declaration - like when Netflix said in its third-quarter earnings report that Susan Johnson's rom-com "To All the Boys I've Loved Before" was one of the "most viewed original films ever with strong repeat viewing", or earlier this month when Netflix's chief content officer, Ted Sarandos, said its holiday title "The Christmas Chronicles" had the "most impact" of any in the movie's star Kurt Russell's 56-year filmography - this was something of substance. And Netflix is counting each account once, even if the account streamed Bird Box multiple times.

"I don't believe that films that are given token qualifications, in a couple of theaters for less than a week, should qualify for Academy Award nominations", Spielberg told ITV News. If it's a good show, you deserve an Emmy. "But it poses a clear and present danger to filmgoers". "It was snake-like, and I was like, 'I don't want to see it when it first happens".

Directors Christopher Nolan and Quentin Tarantino have expressed similar opinions. But the company has not released its box-office gross for the movie.

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