John Lewis ditches traditional Christmas ad for Elton John biopic

15 November, 2018, 17:16 | Author: Kenneth Collins
  • Elton John paid far less than £5m according to John Lewis

The ad, called The Boy and the Piano, starts with a dressing-gown clad Sir Elton gently tapping out the opening bars to Your Song - his first major hit, released in 1970.

'They didn't know who they were playing at that point, ' a spokesperson from John Lewis told us.

The almost two-and-a-half minute ad tells the story of Elton's first piano and how it was "more than just a gift" and helped him become the musical icon he is today.

After much anticipation, the 2018 John Lewis Christmas advert is here and it's going to give you ALL THE FEELS.

"The ad is absolutely fantastic and I've truly loved every minute of being a part of it".

Customers at the retailer's flagship Oxford Street branch can also step into a 2,000 square foot recreation of the ad production set to try on some of the costumes, listen to recordings from Elton John's 17-11-70 album and have photos taken at the piano.

Taking to Twitter one fan moaned: "Elton John left the John Lewis meeting having secured a huge fee plus promo for his world tour and upcoming biopic".

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He explained: "I think Elton has enjoyed the process of making this tremendously".

It ends with the singer running down the stairs aged four to unwrap a piano, a gift from his grandmother.

One said: "canny believe I'm saying this but The John Lewis advert is legit the least Christmassy thing I've ever seen it's just an advert for Elton johns new film?"

"That's the magical feeling we wanted to bring to life this year".

The 2018 John Lewis Christmas advert stars a four-year-old boy as a young Elton John.

Sir Elton John appears in this year's advert - "The Boy and the Piano" - in which he looks back at his life and career while performing "Your Song".

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