Despite being up against the National Football League, the season-ending event broadcast on NBC that saw Woods win his first PGA Tour event in more than five years drew a 5.21 overnight rating when Woods was on the course.
Tiger Woods managed among one of the most incredible resurgences in the background of golf, as well as maybe sporting activity generally, on Sunday as he won the Scenic tour Champion at East Lake.
Rose started the final round in equal second place three shots behind Woods but could only manage a three-over-par 73 to finish equal fourth for the tournament. "I was over the back of the green facing double-bogey in the face there and had a really good up-and-down to get to 6-under".
With his 43rd birthday approaching in December, Woods' supporters will argue he is back in the race to win five more Majors and overhaul Nicklaus' career tally of 18.
"I know they will be loud, they will be boisterous. We look forward to this momentum continuing this week at the Ryder Cup", aid Mike McCarley, President, Golf, NBC Sports Group, said in a release.
As Tiger Woods strode down the 18th fairway at Atlanta's East Lake club, thousands of baying fans following close behind, the world of golf and beyond was once again in thrall to the United States star.
Ten years ago, when sources revealed that Woods had several extramarital affairs, the world of golf changed.
No player has won more than one major after turning 43, as Woods will at the end of the year, but Nicklaus thinks times are very different now.
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"What people say doesn't mean anything", he said. "The up and down at 17 was huge", added Woods, who was flying to Paris later Sunday with the USA team for week's Ryder Cup. "I do really admire the European crowd and I know they will be loud and I'm anxious to see it".
"You are getting closer and closer to the plan you set in your mind, so I am pretty confident with where I am at the moment, but let's see how the next few days go". One PGA Tour event into his return, Jim Furyk selected him as a vice captain for the Ryder Cup.
"It was a grind out there", Woods said.
Woods was also on course to bag the overall FedEx Cup title until Rose hit a birdie on the final hole.
Woods has been with the sportswear giant since turning pro in 1996, but Nike most recently signed golf's brightest star to a $200 million endorsement deal in 2013.
During his prime years Woods was a focused, solitary figure, able to communicate with fellow players or the media only through a fixed-smile veneer that gave nothing away and invited nobody in.
In the final event of a comeback season defined by teasing near-wins and the rising, anticipatory buzz that accompanied each of his promising rounds, Woods ground out a two-stroke win with a one-over on Sunday, in the process providing the most emphatic, affirmative answer yet to the yearslong question of whether he was back.
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