Why People Are Boycotting Nike Following New Colin Kaepernick Ad

05 September, 2018, 23:38 | Author: Kenneth Collins
  • Nike Customers Are Burning Their Clothes Due To Kaepernick Decision

The athletic wear company's stock lost more than 3 percent on Tuesday, or about $3.7 billion in market cap, the day after the athletic apparel giant unveiled the controversial athlete to represent the famed slogan, which is celebrating its 30th anniversary.

But now that the news is out that Nike is planning to run an ad featuring Kaepernick during the NFL's now-signature kickoff event, this year featuring the reigning Super Bowl champion Eagles hosting the Falcons, the league would likely take a big hit by not letting it air.

"I think Nike is on the right side of history here". Nike's move not only acknowledges Black buying power, which is now valued at $1.2 trillion, but it also fully endorses Kaepernick's mission: Nike will donate proceeds to his "Know Your Rights" campaign, an organization he fully funds to "raise awareness on higher education, self-empowerment, and instruction to properly interact with law enforcement in various scenarios".

In August of 2016 the former 49ers quarterback started the movement to kneel during the U.S. National Anthem to protest racial injustice and police brutality. "But I think it's a bad message that they're sending and the objective of them doing it, maybe there's a reason for them doing it but I think as far as sending a message, I think it's a awful message and a message that shouldn't be sent". Nike is one of the world's largest sports apparel companies, with $34.5 billion in revenue a year ago. Trump wrote in a tweet on Wednesday. A lot of folks turned their backs on him, that was very painful, so he went through a whole lot. "All I could say it's unbelievable so, kudos to Nike". I believe that decisions was made because of the loss of revenue that the National Football League felt in the previous year, and it was a little too late.

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Others agreed with Trump, and social media users documented themselves destroying Nike apparel and shoes in protest.

After the campaign was released, Williams responded to Kaepernick joining the campaign saying: "I think every athlete, every human, and definitely every African American should be completely grateful and honored at how Colin and Eric (Reid) are doing so much more for the greater good".

"What I stand for and what I do just comes straight from the heart", said James, via the Hollywood Reporter.

Most of us would not "sacrifice everything" for our beliefs because we lack the courage, or have responsibilities to others.

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