EU's Google fine signals stronger European role in regulating tech sector

21 July, 2018, 19:03 | Author: Rickey Flowers
  • The EU has fined Google a record €4.3bn over Android antitrust

The EU gave Google 90 days to come up with remedies that could allow rival search apps and browsers onto more phones. When setting up a new phone, users should see a list of browser apps, with ratings from users and independent reviewers, along with a list of email applications and mapping and navigation apps.

EU Competition Commissioner Margrethe Vestager said "companies must compete on their merits", playing by rules that favor consumers and open markets, and not restrict competition.

Still, the ruling could encourage regulators in Europe and spark more complaints over the behavior of Google and other tech companies. But it's probably too little, too late.

Small Google search competitors such as Qwant and DuckDuckGo said they now stand a better chance of getting promoted by device makers.

The new penalty imposed on Google is nearly double the amount that the firm had been charged past year because of topping its shopping searches on search pages.

"Rapid innovation, wide choice, and falling prices are classic hallmarks of robust competition and Android has enabled all of them", he wrote.

The EU has fined Google a record €4.3bn over Android antitrust

What is the case against Google?

All that being said, Fuchsia OS is still very much a work in progress, and it has yet to be signed off as the next major step for Google by either the CEO Sundar Pichai or Android and Chrome chief Hiroshi Lockheimer. A journalist quoted Trump, who told European Commission President Jean-Claude Juncker at the G7 meeting last month: "Your tax lady really hates the United States".

In addition, her team has a third investigation underway into Google's advert-placing business AdSense.

"No matter what the political context. if you breach Europe's antitrust rules and we find out, there will be a penalty, there is no surprise", she told reporters on Wednesday. Giving this industry easier access to consumers should be a goal for European policy makers and regulators. Facebook will also be looking for changing its business model under pressure. That decision was handed down by the European Union's antitrust authority on Wednesday. That compares to $700,000 in 2011. In this way, Google has used Android as a vehicle to cement the dominance of its search engine. Chrome, and not a Microsoft-developed program, is now the most popular browser on Windows. However, the search giant has requested the European Union to appeal its decision.

"The reality is that as long as they're delivering great utility to their consumers, consumers will still use those platforms".

"It means that Google should cease its anti-competitive practices regarding smartphones, but also in other areas - smart TVs in particular - where it is foreclosing competition by using the same practices".

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