Instagram Launches a New App Called IGTV for Long-Form Video

21 June, 2018, 08:10 | Author: Kenneth Collins
  • Instagram Announces IGTV An Entertainment Hub With Hour Long Videos And Content From Social Stars

IGTV is the most recent addition to Instagram's video offerings, following the introduction of Instagram Stories and live video.

At an Instagram event this morning in San Francisco, CEO Kevin Systrom strode onstage and began talking about "old and outdated", "clunky and unnatural" video services that make you watch horizontal-oriented videos on a vertical smartphone screen and expect you to search or browse to find videos by your favorite creators. Ditto new announcements from Instagram owner Facebook and Twitter.

Instagram is taking on YouTube. Since our launch in 2010, we've watched with amazement as the community has flourished and grown. Users will also be able to discover IGTV content within the Explore tab on Instagram.

The company has officially launched IGTV, a new way for Instagram users to create YouTube-like channels that host longer videos within Instagram. Accounts with large audiences will be able to go as long as an hour. Of course, that means the new app is vertical and full screen. With IGTV, videos can be a max of 60-minutes-long.

We've made it simple, too. Like cable TV, you just turn it on and mindlessly consume all the content. Instead of watching NBC or HBO, you'll be watching a friend or an Instagram star.

IGTV also has channels, just like a TV, but the channels are the creators themselves. Rather, it is clearly aimed at high-quality creators with huge followings-people like Kim Kardashian, who is already using IGTV actively. Instagram has always been a place to connect with the people who inspire, educate and entertain you every day.

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The Department of Health and Human Services said there are now 11,700 children under its care in 100 shelters across 17 states. She said family separation is a "heartbreaking.issue that could be changed in a moment by the president of the United States".

In other words: IGTV may not look super-impressive yet, but YouTube and other mobile video platforms ought to consider themselves on alert. We hope it brings you closer to the people and things you love.

IGTV will launch on both iOS and Android over the next few weeks. But it's not only for celebrities, anyone can upload videos, which are all vertical.

Business-wise, the move makes ideal sense.

-YouTube: In response to videos that repelled advertisers-most notably from video bad boy Logan Paul, YouTube now will only share ad revenues with video makers if they have at least 1,000 subscribers to their channel, and their videos have been watched at least 4,000 hours over the previous 12 months.

Facebook Inc.'s photo-sharing app Instagram has reached 1 billion monthly active users.



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